Julia Gachenback and Darryl Moser from DonorPerfect, are here to share their best email marketing tips for end-of-year fundraising. On this episode of Be a Marketer, Julia, Darryl, and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how often you should communicate, common mistakes you don't want to make, and how technology can save you time.

Starting a pizzeria at age 22 might seem ill-advised — and even though Mike Bausch did it, he frankly wouldn’t advise anyone else to do the same. But the now-owner of Andolini’s Pizza bases his customer experience on one big concept: “If you’re not impressive, by default, you’re unimpressive.” Process standardization and careful staff training provide a killer customer experience, a core part of Andolini’s brand. 

Opening up about our personal lives via email isn’t easy, especially with people we may not talk to on a daily basis. Marianne Mernick-Sullivan, President of Consignments Ltd., had difficulty getting personal in her weekly newsletter. She stuck to interior design and what was on sale in her store. But once she opened up about being a type 1 diabetic, she built a new connection with her customers.

Paul Baik, President of Paul’s Beauty Warehouse, believes in taking a holistic approach to business relationships in the beauty biz. It’s never just about the customer. It’s also about vendors, employees, and the customer’s customers. That’s why he considers his business a “circle of joy.”

Marketing doesn’t have to be an obnoxious task you dread. Many small business owners are uncomfortable talking about themselves and their work with the public. Create an Instagram Reel? With me on camera? No, thank you.

If it costs a little and means a lot, just do it! This is Ed-ism number one. It’s also how Ed Bernstein, President of 25Score, manages to thrive in a market led by Groupon and LivingSocial.

Lisa Hammer is a business leader with a mindset for marketing, communications, and finance. Dave Newman is a mechanical engineer with a passion for teaching. Together, they run Leadership Techniques LLC, where their complementary skill sets drive their success.

Get ready to learn from a real estate expert who's experienced the ups and downs of the industry. Ricky Carruth closes about 100 deals a year without prospecting and credits his success to his weekly email newsletter.

Imagine emptying your 401K to the tune of $50,000 to book a venue for your first event as a business owner with no previous entrepreneurship experience. Go big or go home, right? 

Email marketing is the backbone of any digital strategy — a tried and true way to reach customers. And the best part is, you don’t have to get overly advanced to see results.

If you’re at a point where you have staff representing you and your business, it’s essential to train them to provide excellent customer experiences.

A business is only as successful as the message it puts out to its customers. That’s a fact that Joan Noe knows well. 

As a business owner, is giving stuff away for free effective? Michelle Cummings, the founder of Training Wheels, has seen it work. In Michelle’s case, free content builds trust with her audience.

What if you could communicate directly with customers on a device they have on them at all times — and they’d prefer it? Look no further than SMS.

Growing your customer base is critical to sustaining any business. But when it comes to marketing, you can’t forget about your most important audience — your current customers. People that already know you can be your biggest advocates. 

When marketing your business, it’s so tempting to want to talk only about your business. These are our services. This is what we can do to help. Here’s why we’re great...

Omar Zenhom learned all of his best sales tricks from his dad, a car salesman.