Growing your customer base is critical to sustaining any business. But when it comes to marketing, you can’t forget about your most important audience — your current customers. People that already know you can be your biggest advocates. 

When marketing your business, it’s so tempting to want to talk only about your business. These are our services. This is what we can do to help. Here’s why we’re great...

Omar Zenhom learned all of his best sales tricks from his dad, a car salesman. 

Ah, the snowbird life. It’s a great luxury if you can come by it, but there’s always a house somewhere that sits empty. And with that long-empty house comes inherent security and maintenance risks. 

Some of the best lessons in business come from sports. Just ask former Arizona State football player Dereck E. Moore.

Sometimes, the security of the corporate world wins over striking out on your own. For Scharrell Jackson, a single mom of three, that was true. 

Striking out on your own after years in the corporate world is scary. But for a marketing guru like Dave Gerhardt, that transition was a little less daunting. All he needed was the right story.

Pet health problems aren’t always solved by a trip to the vet — a problem that Pam Roussell knows all too well. A longtime cat lover and holistic health practitioner, Pam’s cat boutique, Purrrfectly Holistic, gives pet owners alternative approaches to healing their furry friends.

There wasn’t a lot of forethought before Chris and Mary Ginder decided to start a hot sauce company. Chris had the idea one day and suddenly became obsessed with making and selling their own fresh pepper hot sauce.

Becoming a serial entrepreneur wasn’t in Ramon Ray’s original plan. After owning five businesses, selling three, and preparing to launch several more, Ramon can see how his experiences have changed how he runs his businesses.

Running a tea house is one of the last things you’d picture for a WNBA star and four-time Olympic gold medalist. In fact, it’s not even what Tamika Catchings saw herself doing. But in 2017, Tamika bought Tea’s Me Cafe in Indianapolis, Indiana. She has since expanded to a second location — even while navigating the business challenges that arose from the COVID-19 pandemic.

Be a Marketer with Dave Charest is a podcast designed for Constant Contact customers. Find out what to expect so you can make progress from wherever you are in your marketing journey.