Sales pitch & introduction

[user70365]

I just started at a new company, and we recently sent out our first Constant Contact campaign. I wanted to introduce myself and the services my company provides. We added our logo, along with a button for website inquiries and a button for our service brochure. 

I've linked our first campaign below, and I want to know if it is easy to read, what's working, what's not working, easy to look at, and if you have any other questions. Thank you!

@

https://conta.cc/3wCohFV

[Caitlin_M]

Hi @user70365. Congrats on sending out your first campaign!

This is a good, simple introduction to the services your company provides. You made sure to include your logo and use colors that represent your branding and don't overpower your messaging. 

I would suggest moving your buttons to the bottom of the email. This will create a triangle layout where your contact will read your messaging and then their eyes will be funneled down to the buttons directing them to download a document or contact you. I think there's an opportunity to include one image from your website to break up the white space and make the email more visual. On your website, I immediately see that your business is advertised as the "most capable fire protection company in New England". Make that stand out in your email! It can be put into a headline block at the top of your email. Also, you'll want to have your logo linked to your website.

I think these tips will be good to keep in mind as you continue to use our marketing tools.

[user70365]

Hi Caitlin,

Thank you for the advice! I will be sure to move the buttons to the bottom of the page, and use our tagline in the email.