Want to know the secret for driving engagement and selling more through email? It all boils down to understanding what works best with your audience. How do you figure that out? It starts with adopting a testing mindset so you can find your own best practices.

In the inbox, you have just a few milliseconds to capture someone’s attention and convince them to open your email.

Beyond the relationships you’ve been building with your contacts, subject lines determine whether someone reads your email or moves it to the trash.

In this free one-hour webinar, we’ll provide tips and examples to get you writing subject lines that capture subscriber attention and answer questions asked during the webinar. You’ll learn:

• Tips for writing a great subject line
• Ideas for getting creative
• Data-driven subject lines that work