Segmenting your audience into like-minded groups is key to making your marketing stand-out. Keynote speaker and leader, Scharrell Jackson, harped on the importance of breaking up your business’ audience into separate segments and developing personalized messaging for these different groups.
There are a few different ways to create custom segments using Constant Contact. How do you currently segment your audience to maximize the effectiveness of your marketing?
"There's a multitude of ways to engage your audience through us using your social platforms - via ads, social post metrics, email links, and more! " - Will
"Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin
"Greet new contacts with one or more automated Welcome Emails depending on their interests or your business goals." - Nick