How do you segment your audience?

Segmenting your audience into like-minded groups is key to making your marketing stand-out. Keynote speaker and leader, Scharrell Jackson, harped on the importance of breaking up your business’ audience into separate segments and developing personalized messaging for these different groups.

There are a few different ways to create custom segments using Constant Contact. How do you currently segment your audience to maximize the effectiveness of your marketing?

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Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

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Casual Conversations: What's your go-to playlist?

If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

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The Ready, Set, Send Challenge has finished! Let's reflect on the wins and accomplishments over the last six weeks.

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73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

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