Connect to Your Customers with Integrations

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As a small business owner, you often find yourself juggling various tasks and using different software tools. This can be time-consuming and take you away from more impactful efforts, like growing your email list. Building and growing your contact list is crucial for success, and Constant Contact’s integrations can help.

What are integrations?

Integrations refer to the process of combining different software tools, platforms, or systems to work together seamlessly and efficiently. In the context of digital marketing, integrations allow businesses to connect and synchronize various applications, databases, and functionalities, enabling them to streamline their processes, automate tasks, and access important data in a centralized manner.

Why should I use integrations?

Integrations simplify processes like syncing contacts and adding sign-up forms to your blog. By automating these tasks and curating online content for your newsletter, you can save time and effort.

But the real power of integrations lies in their ability to help you make the most of your relationship with every customer and prospect. By connecting your tools, you have access to the data you need when you need it. This becomes especially valuable as your business grows and your needs evolve.

Which integrations can I use with Constant Contact?

Constant Contact has over 5,000 integrations available, including:

• Salesforce
• Gmail
• Outlook
• Wix
• Eventbrite
• SurveyMonkey
• Mindbody
• Canva
• Vimeo

For example, Wellington Brewery has been using the Shopify integration in Constant Contact to boost their ecommerce sales through email campaigns. They focused on growing their email subscriber base by using sign-up forms and special promotions to get people to join their list. By building a strong connection with their subscribers over time, they've become top-of-mind for them.

The Shopify integration makes it easy for customers to make purchases directly from an email, connecting Wellington Brewery’s online store and email communications seamlessly. The brewery has been able to generate an average of over $2,300 in sales from their weekly email newsletter in recent months. They have also seen a remarkable return on investment, driving 50 times their initial investment with Constant Contact. According to Marketing Director Brad McInerney and his team, Shopify has been the most powerful integration they have focused on.

How do I set up integrations?

Given the number of integrations available, it's possible you're already using a program or website that will connect to Constant Contact! Identify which integration(s) you're using to help achieve your marketing goals and follow the steps to connect it with your Constant Contact account.

Related: Grow Your List Online: Sign-up Landing Pages

We live in a fast-paced marketing world and any advantage to streamline and automate your workflow is a boon to your business or mission. Join the conversation and let us know which integrations you're using and/or connect with your peers on strategies to leverage them effectively!