Thank you for your response. Firstly, let’s be clear on the difference between an “open” and a “click” on emails sent from a campaign. I am of the assumption than an “open” occurs when a recipient opens an email from their inbox, then that should be reported as an “open”, and if a recipient clicks on a link that’s in a campaign, then that should be reported as a “click”. However, my concerns were not about the “clicks” even though I find them to be very low based on the contents of my campaign and the curiosity of my Caribbean base. A red flag was raised when your report showed that quite a few emails were opened at the same time all the emails were delivered. After checking with a few of my clients they told me that they did not open their email. I called and spoke to one of your representatives and was told that “campaign-emails” had to go through a software system which checked for spam. At that time those emails were reported as open when in fact, those emails were only sitting in the recipient’s inboxes. It was also observed that the time was changed when the recipient actually opened the email. So it stands to believe that if the recipient never opens an email, your report would still show that it was open. It also raised the question about the validity of the emails that were reported delivered. The fact remains that only the emails reported open” by the spam checking software would go to the recipient’s inbox. So, it is let to believe that the delivered emails which would have passed through the spam checking system would all be reported as “open”. Wow! That is frightening. Again, thank you for following up and the changes you are making to fix the problems that could be misleading to your customers.
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