I'm looking into the "add to calendar" feature, since I want people to get the reminders. On a computer, when I click add to calendar, it downloads an ics file - which isn't helpful, and would probably confuse most users. You clearly track between mobile and computer - can you add one of the add to calendar integrations that always people to add to google, yahoo, etc? (addtocalendar.com or addevent.com are two I'm aware of).
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