We had a surprising number of email recipients 'click' on a button to request a demo. The button was the link to my Calendly site. While we had a number of clicks, no one scheduled a demo. This seems to be a recurring problem and I'm guessing we are doing something wrong. Is it possible that when someone opens one of our emails, because of an error on our part, the system is logging a click? For example, on one campaign where we sent 500+ emails, the click rate to schedule a demo was about 10%. However, while I would expect about 50 people would have scheduled a demo on my Calendly site, there were none. I have to believe we are doing something wrong. Ideas?
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