I'm a graphic designer so I'm use to using layers when creating a graphic. Currently the tools in constant contact are easy to use, but creativity you are limited. If you were to emulate graphic design software tools like using layers. You would be able to do things like place a button on top of and image or add text on top of an image, instead of having a block to add a button than can only go above or below an image or text. You could have a general user or advanced user option where the tools are simplified or more advanced to cater to the users comfort zone. I hope that makes sense.
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