I have a small bookstore in a very small town is S Jersey. I use Constant Contact to reach my customers because we haven't got a newspaper, a penny saver, or a radio station. I do draw customers from about 25 miles in different directions as I'm the only used bookstore in the county. I'm only in my third week but I used CC last week to promote the fact that we were going to be part of the area yard sales with our own sale under the tent outside the store. As we are close to the beaches in S Jersey my recent campaign is pushing books to take to the shore. As soon as school is out and people will be going to the beach more often I'll be promoting the fact you can buy a book at the store on Friday when you go thru town on the way to the beach, bring it back on Sunday on your return home and get half your money back.
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