You allow me to click one campaign or multiple campaigns to get the total statistics of a campaign. For the B2B sector, I need more info than that. If I am sending a campaign to active customers to register for a demo of our products, I need to see who opened the email so I can isolate the emails who did not. Email marketing is part of my sales process so knowing a customer wanted to take part in a demo but never opened the email in the campaign drives my sales reps to call their customers to ensure they got the invite. Since I have a sales team and I want the email campaign to come from each rep to their own customer base, I would need to go into each email of the campaign click open then export the email list. This is an insane amount of time since 6 reps with a 4 email campaign and 4 resends is 96 emails I need to open and click the open link to then merge the data to one list. This takes hours. Same analysis is done for clicks, unsubscribes, bounces, etc. We need way better reporting. Since you already have a feature that globally reports on all campaigns into one list, you have the technology and foundation to easily create detailed reporting from that framework. What I am asking for is not difficult since you already have the feature holistically.
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