Unlike other social media platforms, Facebook has two ways that you can be followed by your audience. Audiences can either LIKE your company page or they can FOLLOW your company page... each of these two methods for following your company page leads to the same result and should be added together for the total number of followers... I see that Constant Contact is only counting of these categories of followers but should be counting both of them for a true reflection of followership. ... View more

Please add Pinterest and TikTok to the social media analytics dashboard so we can track our audience on those platforms as well. Pinterest is an extremely valuable source of organic traffic to millions of websites and should be added. ... View more