More customization with fly-out and inline email sign up form. It looks like a spam form with its basic blocky style that is not able to truly be customized to each companies brand.
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My last email marketing had the option that had a "Teaser" a small bubble in the bottom left corner that would pop out and in my case state "30%off". It was small and non-intrusive. Once you clicked it, it opened the actual fly out form to add email address, First Name, has a related image and disclaimer.
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