I won't go into long answers. I like keeping things short and direct. Even if you are a small business, I suggest you go with a full-fledged Social media management tool. The tool that can help you access ideation, scheduling and publishing, analytics, automation, and audience management—all these features in one tool. Here is the list of the latest ones: Sprout Social, Hootsuite, Statusbrew, Agora, and Sendible. Go on a demo with all these, narrow it down to 2, and try them for 10-15 days. Based on ease of use, features, and pricing, hire the relevant one.
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