I posted last week regarding my dissatisfaction with the new changes, and the more that I work with the new system, the more I'm getting frustrated with this particular change.
It used to be that I could look up a specific contact's email, and then get a quick table of numbers showing exactly which emails they've opened, and how many times per email. Now, it only states "opened", which I have to read the title of (no handy scrolling looking for a number other than "0") which makes it more time consuming. To make matters even more annoying, it does not record on that same line item, if the email was opened multiple times. This is particularly annoying, as instead the system now creates multiple SEPARATE entries for each time the email is opened.
The way it used to be:
Email Name ___Sent ___ Times Opened
Email 1____Oct 3____ 0
Email 2____Oct 2____ 2
Email 3____Oct 1____ 5
The way it is now
Opened Email One
Opened Email Three
Sent Email Three
Opened Email One
Sent Email Two
Opened Email One
Opened Email One
Sent Email One
This is infuriating, as it forces me to have to waste time digging through every instance of that particular email in the feed and then to add up the numbers myself. Also, having to read the wording of every title in order to determine if the report was opened or just sent, when previously I could visually just scan down the column easily and go "0, 2, 0, 3, 9, 1". I could see at an immediate glance which emails my contact was drawn to.
Why go from a working system that collated these numbers for you to the opposite? I can understand that some people want to see the exact times they were opened, which I can't remember if the old system allowed for, but the original option should still be available to us that prefer to see quantity of opens without having to sit here and count emails by hand, and possibly make the mistake of missing one? At the very least, if the system must stay this way and we aren't allowed to have a chart of opens anymore, please make the list collate a master line item like so:
Opened Email One
- Opened on 10/2/2013 9:47am
- Opened on 10/2/2013 10:47am
- Opened on 10/2/2013 11:47am
Opened Email Two
- Opened on 10/2/2013 9:47am
- Opened on 10/2/2013 10:47am
- Opened on 10/2/2013 11:47am
Opened Email Three
- Opened on 10/2/2013 9:47am
- Opened on 10/2/2013 10:47am
- Opened on 10/2/2013 11:47am
That way once we locate the email in question, we can see all instances of the opens ourselves right there, without having to keep scrolling for any more entries regarding that particular email.
To me, this is a common sense approach. The way the system is implemented right now is beyond frustrating and time consuming in placing the onus on the user to do collate and dig through, when the previous setup was not broke and delivered exactly what we needed.
Also, a side note - When I spoke to a representative last week about some of the changes, I was immediately advised to go to the email it self's records of opens and look for the contact there. Unfortunately, that's not what I look at. I look at a specific CONTACT's record of opens, to see which emails are most successful for him/her. It's again counter-intuitive and more time consuming to have to go email by email to see if this particular contact appears on that email's open list, when I should be able to look at the contact's own history to see this information.
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