Currently, the update profile setup practically ensures that few, if any contacts will ever update their profiles. It's a long, multi-step, cumbersome process. First, our customers have to find the "Update Profile" link in an e-mail they've received. That link is buried among a slew of other text and links in the footer. So it's hard for the to even notice or find. Second, they click that link and go to a web page, for which they can not update their profile. It just allows them to be sent an e-mail to update their profile. Third; They have to go back to their inbox to find the e-mail generated by the web form. Fourth: They have to click the link to go to a new web form in which they can actually update their e-mail. It amazes me that we should ask a contact to take 4 steps to update their preferences. No one has the time or patience for that, so they just don't do it. In addition to the really poor user experience, there is no way to format any of the web forms such that they look or feel professional. You can only write one continuous line of text in those forms. (I love how the editor encourages us to write stuff to motivate people to actually fill out the form, then just jams into one piece of text.) In addition to all that badness, we can't send an e-mail or provide a link to the update form. They can only do the update if the find the buried link on an e-mail. Solution: Make a ONE STEP webform that can be linked to from anywhere. ... and before you reply to me "Just send them to your signup form." The signup form does not update list preferences if they are already in our contacts lists.
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