A successful email campaign is measured by the number of people that acted on it. By making it hard for a mobile user to act on the email, by NOT having the ability to tap and dial, reduces the response rate. Our company is about 50% mobile email opens, and I know of others that are much higher. Today's mobile users are conditioned to tap the phone number to place a call, it is unrealistic to expect them to write the number down, close the email app, open the phone app, then manually dial the number. I don't understand why this function is missing from the Constant Contact editor. There is not that much code involved, even accounting for the various mobile operating systems. Lets put the "contact" back in Constant Contact!
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