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Congratulatons on 30 years! Your campaign looks nice. Great job! Suggestion: You have 3 messages and these could be 3 shorter emails. 1. 30 years 2. revised site 3. Vacation Recipients get lots of email and short and sweet is quick to read. When we look at our inbox we decide based on Who's it from Does the subject line grab my interest Will I read it now, later or never? Nevers of course are deletes Laters are of interest, but not urgent and often get buried and become nevers Nows are urgent or short and sweet. Marketing emails for the most part not urgent, so short and sweet is the magic formula. I can read it and delete it. Build a reputation for short emails. 72% of people don't scroll down on most emails anyway. This is even more critical to know on a mobile device. Idea: Have your coupon on your website and put a call to action button in your email that takes them to the coupon on your website. Now they experience your website and you can see in the reports who has clicked thru on your call to action button. Wishing you continued success! Pam Furlong, Owner Tucson Marketing Tools
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