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Constant Contact wants to help you succeed! We’re celebrating our professional service programs on the Constant Contact Community this month and you have a chance to try one of the services for free! Learn more.
It would be SO helpful to be able to search for a specific campaign by a keyword or phrase. We have hundreds of sent/published campaigns in our account and it's unnecessarily time consuming to have to scroll back to find one to use again. Thanks!
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Staying on top of your marketing is a MUST DO if you want to enhance customer relationships and drive sales.
But how in the world do you find the time to create something really great?
The truth is that you don’t need more time to market your business. You simply need to spend the time you do have (however small) in a more strategic way.
Here are 5 quick, easy ways to stay in touch with your audience and generate consistent sales using content marketing:
Batch Your Content Marketing
Create email newsletters, social media posts, and blog posts in batches.
Instead of trying to find the time each month to create your newsletter, take one afternoon per quarter and create three issues
Because you’ll already be “in the zone,” you’ll be able to crank out marketing materials much faster than you would by doing them individually each month. Plus, you won’t have to worry or think about your newsletter again for an entire quarter!
Outsource Your Content
Hire a writer to create your content for you. Nothing saves time like not doing the work yourself!
Don’t forget, we have a “done for you” writing service where we create your content and your newsletter each month. We have an several options available to fit any budget… just ask and we’ll be happy to share the details.
Use Open Source Content
There’s no need to start from scratch every time you want to send a marketing message. Open source content is freely available content chosen for its relevancy to your audience.
Check out YouTube or EzineArticles.com for timely content your audience will find beneficial. You can also use customer or client-sourced content, which will save you time while simultaneously enhancing your relationships with your customers.
Use A Template
One of the best ways to waste time is to spend hours recreating email templates every time you want to send a newsletter. How can you avoid this time sucker?
Design a standard template that you’ll use every single time you communicate with your audience via email. You can create a custom template using your logo, colors, and branding. From there, just paste your content in and click ‘send.’
An email template will save time and solidify your branding with each email newsletter you publish.
Automate, Automate and Automate
Autoresponders are a series of emails that you write once, and only once.The time-saving factor is that an autoresponder series gets automatically delivered to your customer when they sign up for your email list, or complete some other action.
Instead of scrambling to connect with a new email subscriber, you can go about your day knowing they’re being automatically welcomed by automatic emails.
Just be sure to create an autoresponder series with content that stays relevant over time. This way, you won’t have to continually revise it and will save even more time long-term.
The best way to save time with your marketing is to complete tasks as infrequently as possible. You can do this by batching content creation, using a premade template, and automating your autoresponders.
If you’re still pressed for time, try using open source content instead of writing your own, or outsourcing the entire project to a freelance writer or firm.
No matter how busy you are, you can establish some quick, easy, automated marketing processes that will help you stay top-of-mind with your audience while increasing sales – and all without slaving away on your marketing for hours at a time!
If streamlining your marketing sounds like a dream come true, we’re here to help. Save time and money while increasing the effectiveness of your marketing with our FREE Newsletter templates. Download your “fill in the blank and send” newsletter templates now.
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Did you know that…
91% of consumers reported checking their email at least once a day. (ExactTarget)
7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
What this means is that using email to connect with, educate and engage your audience is a GREAT way to increase your revenue.
The statistics speak for themselves. Email campaigns need to be an ongoing part of your marketing mix.
One easy way to start your email marketing program is to commit to sending a regular newsletter. It’s not your audience’s job to remember that you’re available to serve them. It’s your job to remind them!
Sending a consistent, content-rich email newsletter will allow you to:
Position your company as the premier source your audience should look to for specific solutions
Stay in touch regularly with clients and prospects
Create wide exposure and visibility for your company’s offerings
Help your clients and prospects with pressing issues
Create a valuable library of information and resources for your website
Your newsletter should be sent at least monthly and possibly more frequently, depending on the subject matter. Generally speaking, B2C businesses should send their newsletter at least twice per month. B2B companies can usually get away with sending some type of communication weekly.
What should you be writing about?
First thing’s first. Before you figure out what you’re writing about, you want to first get clear on whom you’re writing to. Who is it that will receive the best results from your work in the shortest amount of time and with the least amount of effort?
That ONE individual is whom you are writing to. What does their lifestyle look like? What problems are they looking to solve? What are they struggling with? What solutions do they want to incorporate into their life?
The more you know about this person, your ideal client, the better you’ll be able to connect with them in your email communications.
Once you’re clear on who this individual is, you can create all sorts of content to connect them. Consider developing the following ideas:
Answers to frequently asked questions from new clients and prospects
Sharing your take on a current event or new trend
A review of a book you’ve recently read
A recap of an event you recently attended
A list of resources they can take advantage of
Results of a survey or research report that provide insight into common challenges
Top 10 (or 7 or 5) list of common pitfalls to avoid
A video clip of you in action – just use your smart phone
Client case studies
The options are endless. The point is to create content about a specific topic that is of interest to the reader. Your goal is to always provide value. Your audience is busy. Make sure the time they take out of their busy day to read your email is well worth the effort.
Last but not least, be sure to include a simple, specific call to action in each email! This is how you turn your emails into revenue. Offer a free consultation, a sample, a discount, a product, a trial service… whatever makes sense for your business. Give the reader just ONE action to take in order to accept your offer. The ONE action can be to visit your website, send you an email, or even call you on the phone.
This serves a two-fold purpose:
You can easily track the effectiveness of your campaign and see who was interested.
You make it easy for your reader to say YES to your offer! (A confused mindalways says no – don’t make accepting your offer difficult!)
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Social media is no longer the exception when it comes to small business marketing – it’s the rule.
So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing?
The answer is simple: email marketing is the #1 way to build profitable relationships with your customers.
By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media.
After all, receiving a personal email in your inbox is a lot more meaningful than glancing at a post on Facebook that’s been shared with 800 other people.
So how can you tap into the power of email marketing?
By following these 7 steps, which will show you how to monetize your email list through relationship building.
1. Be consistent Think of your closest relationships with friends and family.
Chances are those relationships include social interactions on and offline, phone calls, and getting together for dinner or coffee on a regular basis.
Your email relationships are no different. Be sure you’re sending emails to your list on a regular basis, which could be anywhere from twice a month to twice a week depending on your brand and style.
Whatever you do, don’t email your list only when you have something to sell!
2. Fine tune your subject lines It’s impossible to build profitable relationships with your list if no one is opening your emails.
Try these subject line practices to increase your open rates:
Include numbers (“5 quick ways to improve your Pinterest profile”)
Indicate when there is a [VIDEO] or [FREE REPORT] inside by using brackets and capital letters
Ask a question (“Are you making these 3 common mistakes on social media?”)
Use “this” and “that’ to create curiosity (“Why I can’t live without this new iPhone app”)
Be sure to test your subject lines to see which style and technique gets the highest open rates with your particular audience.
3. Share relevant content Position yourself as an expert and trusted resource by sharing relevant content with your list via email.
You might share things like…
Product deals and discounts
Funny pins or eye-catching Instagram photos
Informative blog posts (written by you and by others in your field)
When your emails are packed with great content, readers are much more likely to keep opening, keep clicking, and keep buying.
4. Sell less stuff If every email you send your list is a sales email, people will soon grow weary of opening them.
No one wants to be sold to all the time. A good rule of thumb is the 80/20 rule – 80% of your emails should be packed with great content and helpful resources (see #3 above). 20% should include paid offers for your products and services.
In this way, you treat the customer like you would a friend, cultivating a relationship based on mutual interests.
When you do happen to have a new product or service you’d like to sell, your customer will be far more likely to make a purchase because they’ve already been ushered through your sales funnel with all the great content you’ve been providing.
5. Include a call to action The two most common mistakes regarding calls to action are:
a) Not including one
b) Including way too many!
With each email you send, ask yourself “What do I want the reader to do?”
The answer might be…
Click on a link
Share your content on social media
Make a purchase
Choose one specific call to action and explicitly ask your customer to follow through on that action.
For example, “To read the rest of this awesome blog post, click here now.”
6. Include affiliate offers Every email you send can include a single or multiple affiliate offers, which will boost your chances of profitability.
An affiliate offer is an offer from another non-competitive business, that provides solutions that compliment your offerings and can provide value to your target audience.
You might showcase an affiliate product or service on your blog and use an email to drive traffic back to your post.
You can also include several relevant affiliate offers in the body of your email – just make sure they are products and services your customers need and want.
7. Give discounts and freebies We’re all bombarded by emails every day. A subscriber who joins your list and stays on your list should be rewarded for their loyalty.
Thank you subscribers regularly with coupons, discounts, freebies, and special offers that non-subscribers don’t get.
For example, you might offer a paid course or eBook that’s $50 on Amazon, but only $25 for email subscribers.
The most profitable email relationships are built with:
Great subject lines
Strong calls to action
Relevant affiliate offers
Exciting discounts and freebies
By using these 7 proven methods for building a profitable email list, you’ll be grooming long-lasting relationships and customer loyalty while increasing revenue with each email you send.
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One thing entrepreneurs never have enough of is time.
A lack of time is often cited as a reason why some small business owners aren’t consistent with their marketing efforts.
I can’t give you any “magical” tips on pulling time out of thin air, but I can share with you 5 tools that will help you market your business more consistently, more successful and help you to increase your profits:
Figuring out what to write about: If a perpetual case of writer’s block is keeping you from regularly reaching out to your audience, check out Social Crawlytics.This FREE web-based tool helps you identify your competitors most shared content online. With a few clicks you can find out what they are talking about and where they are promoting it so you can join the conversation with your own perspective.
Creating images to support your content: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)That means you need to include images in your email newsletter, blog posts and with all of your social media updates. Enter Canva.com. This web-based service offers you the ability to create custom graphics without hiring a designer.Simply select a template, modify the text, and then publish the image in the format you want.
Building simple web-pages: To build your own tribe of pre-qualified leads that you can develop a relationship with and market to again and again, you need to have an easy way to capture the name and email address of the folks who visit your website.But you have ZERO design skills you say? No problem! Lead Pages offers you proven templates that are plug and play! You drop in your content, configure your email service provider and you are up and running in a matter of minutes with a stylish, highly functional, mobile-responsive web presence that makes you money.
Building your presence on Facebook: If your target market is actively looking for the products and services you sell on Facebook you need to be active there too. It’s not just a matter of collecting friends and fans, you need to convert these connections to email subscribers that you can stay in touch with over time to build the all important know, like and trust factor.Using content you already have on your computer, you can launch a simple Social Campaign in 20 minutes or less to attract new likes AND new prospects. The first time we launched this we attracted 46 new email subscribers in just a couple of days with minimal promotion! Try it for FREE!
Update your blog on the go: If you’re like me, you often find inspiration for content you want to share with your audience while you’re out and about.Instead of letting your good ideas fall to the wayside, the next time you are struck with a brilliant idea, stop what you’re doing and take 5 minutes to start a blog post using your smartphone (or tablet) and the FREE WordPress app (iOs or Android).You can finish the post once you get back to your desk or publish it right there from you mobile device! You can also edit text, upload new images, respond to comments and more. Keep this app handy and use those extra minutes you have between appointments to share useful content with your audience and create a sales opportunity.
No matter what form of marketing you use to grow your business, for best results you MUST be consistent in your efforts. Following through and being consistent is more important than the strategy itself, the words you use or what your website looks like.
Clearly, those elements of your marketing are important, but it’s far too easy to get caught up in the minutia of what you need to do, which can distract you from actually getting it done. Make your marketing easier on yourself and get better results by leveraging technology to do your work for you. You’ll be rewarded with a better reputation, more opportunities and more revenue than you could ever imagine.
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Great email marketing isn’t a mystery. While we may never know why some Youtube videos go viral and others don’t, it’s easy to tell why some emails succeed and others get sent straight to the trash folder. Great emails – the kind that get opened, clicked, shared and saved to read again – always contain these 5 crucial elements. Do yours? 5. A subject line that stands out It’s tempting to write subject lines that simply reveal what’s inside your email. For example, if your email contains your monthly newsletter, you might write “September Newsletter” as the email subject line. The problem with this technique is there is no incentive to open the email – the reader already knows exactly what to expect, and their curiosity isn’t peaked. Your subject line must engage the reader and encourage them to open your email now, not later. Ask a question, share an interesting statistic, and use words like “this” and “that” to create curiosity (“This is the #1 way to grow your email list”). Curiosity leads to a sense of urgency, which in turn gets your email opened faster! 4. A headline that resonates Did you know that emails need eye-catching headlines, just as blog posts do? Begin your email with a headline that follows all of the marketing best practices you use on your website and blog. A great headline… Makes you want to keep reading Peaks your interest or curiosity Creates a question in your mind that you need answered now Promises something exciting/interesting/informative to come A strong email headline might look something like this: “Hi Amy, I’ve decided to stop blogging.” ‘Whoa!’ thinks Amy, immediately engaged and curious. ‘Why would they stop blogging? What happened?’ This particular email could then go on to talk about a new Youtube channel, or the benefits of podcasting over blogging. 3. A solution to a problem A great email always contains a solution to a problem your reader is currently having. The solution could be in the form of an answer, a new product, a blog post, a photograph, or a valuable piece of information. If you get 37 emails per day from clients complaining that they have no free time, an email focused on time management will be the answer to their prayers. How can you use your next email to solve your customer’s biggest problem? 2. A strong call to action You email your list a monthly newsletter, sharing the latest and greatest from your product line, or introducing a new team member to your tribe. And then….? Without a strong, specific call to action, emails that follow all of the above-mentioned steps still fall flat. What action do you want the reader to take after they’ve opened your email and read your content? Whether it’s clicking a link, downloading a report, buying a product or entering a contest, great emails always name the call to action (i.e. “click here to read more”) and explicitly ask the reader to engage right now. 1. The delivery of a promise Great emails not only promise to make readers’ lives better; they actually deliver on that promise. After naming a problem and inviting the reader to solve that problem with your product, you’ve demonstrated your trustworthiness as a business owner. Your call to action promises to make problems disappear, so make sure you keep your word with every email you send. For step-by-step instructions on how to create email campaigns that make you money, check out our online Master Class! http://smartsimplemarketing.com/profitable-email-marketing
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It’s happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here’s how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? Share your thoughts with me below! P.S. Visit us at www.SmartSimpleMarketing.com/no-time to download your FREE checklist: "How To Market Consistently When You Have NO Time!"
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It would be REALLY HELPFUL to have registration notifications go to a different email address than the email address that is used as a contact for the event. It's the sample principle in an email of having a "From" email address and a "Reply To" email address.
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