About CorkyS

CorkyS · ‎02-27-2023

Anything that has a tinge of marketing manipulation is something I try to avoid in my own presentations - not always successfully. (I don’t even like the word “marketing.”) I’m an extremist in that way. I won’t do a $4.99 approach knowing that it is actually a manipulation (though there are exceptions). So understanding that this is where I’m coming from should help the one reading this to ignore me. LOL! I’m the one who shrinks at the thought of saying; “This discount is only good for two weeks.” Or something is free but only for a limited time. I don’t think anyone really cares, but I’m addressing my understanding of the psychology that is applied to marketing. For me, I want to apply full tilt honesty and kindness, always. I'm want to bring good into the world, not only through my products, but with the way they are presented. I have a few years left to offer that. :-). So what can I do? I can open the window of opportunity to potential customers. I can let them know what is available and tell them enough about it so they can see its value. And I constantly question myself; "Am I manipulating, am I being honest, am I being kind." I'd like to leave this word this way.

CorkyS · ‎02-27-2023

Right from the beginning (and we are talking 1965) I had a sense that honesty, compassion and kindness, to "customers," clients, associates, partners, was essential to live a good life. But this was a lesson that had to be learned over and over. I continue to learn. Having a business and being responsible for (customers, the audience, partners etc.) put me in a position where learning this lesson is essential and I'm constantly being tested. That's where I live with this concept of what I have learned. Anything that feels like manipulation or feels dishonest like $4.99 I avoid if I notice it. And I'm learning to notice it more and more.

CorkyS · ‎02-27-2023

My name is Corky Siegel. I'm a composer and performer. I'm known as a blues harmonica/piano singer-songwriter since 1965 who founded the Siegel-Schwall Band (RCA, Vanguard, Alligator, DG) and continues to perform and compose Chamber Blues and Symphonic Blues music that intertwines blues and classical expressions. I also wrote a book about the secrets of musical expression and a book on the music business called; "The One Page Book on the Music Business." It is one page and I'd like to release it as a paper back. I'm fortunate that music offers the opportunity to cover the world of turmoil with joy. It's heals, uplift, unifies and makes the world a better place without having to think too much about it. And having this be a "small" business and not the "music business" at large, I'm able to serve from the heart.

About CorkyS

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