The summer season is going to be different for my readers in Ottawa, Canada where most of my current subscribers are.  We are coming out of lockdown and will be doing outside exercise classes and a few more activities outside.  More people are getting vaccinated, and everyone is feeling less stress owing to a little safer environment.  So, my newsletters are about common-sense health strategies.  For example, this week I am talking about practical detoxing.  Do not eat "bad" stuff in the first place.  It sounds simple but it is very practical.    Additionally, I have changed my own profile pic, showing a photo from days gone by where we used to teach live classes with a headset.  So that should invoke a sense of going to back to our old fitness ways. I offer a lead magnet for these subscribers each month and this month is all about cleaning the inside and starting fresh.  We could all use the word fresh in our mindset going forward.  It also invokes a sense of optimism. In addition, I have a quick low-ticket offer for a 4-week workout, with which they could get to know me and my style of fitness coaching with a low investment and a win, as they will have a really good practical workout. Changing up the cover image is important.  It must represent the season and that fresh theme that I discussed. They do need something to click on and download offer is in the works for the next email this week.   Here is my latest campaign with the updates as described above: https://conta.cc/2SjIpbB   Sincerely, Coach Siva ... View more