When scheduling an email, lists can be filtered by tags so you can send emails to a targeted group of contacts. As mentioned by Frankie, dynamic content blocks allow for specific content to be shown based on custom fields, city, company name, country, job title, postal code, and state. We understand these options may not be suitable for those who are looking for more options when creating a dynamic content block.
We are marking this idea as acknowledged and specifically targeted toward having a wider range of options in the dynamic content block within a campaign. Please comment with what criteria you would find most useful.
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