Hello, I'm trying to work on fundraising campaigns for a non-profit and all of our emails show that an overwhelming majority are read on desktops which seems inaccurate. I've looked up the industry standard and its showing that as many as 60-80% of emails are now read on mobile, but ours are at the 2% level which concerns me. Any insight as to why this is occurring, or how we can plan for this discrepancy? It seems like either something isn't working, or we are missing a large audience that we should be capturing via mobile devices.
Thanks for any insight!
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