Here’s how I would like to use the Engagement tab.
Scenario #1: I have 3 newsletters. Bob subscribes to all 3. I would like the Engagement tab to show me quickly which of the newsletters (or lists) does Bob open and click-through.
You could show me this as percentage. Bob opens ABC newsletter 10% of the time during X months/weeks. Or you could show me engagement via a line graph and then I’ll be able to track and see Bob’s open/click-through trend/history.
Scenario #2: I have 2 newsletters: One is for dog lovers and the other for cat lovers. Bob subscribed to both. But I want to be able to view quickly Bob’s open history. From his open history I can determine that Bob is more of a dog lover and then remove him for the cat lover list because he’s not that engaged with that newsletter anyway.
Here’s why I need a more robust search function.
Scenario #1: I create custom fields because my subscribers are also members of my company. All members get member numbered IDs. Sometimes I need to do a quick search of all the members with that ID.
Scenario #2: I jot down information about a subscriber and place that info into the Notes section. Sometimes I need to do a quick search of all the people who I gave a particular note to. For example, I jot down that I changed a member’s subscription. Then I search for keyword “subscription” to see all the other members whose subscription I've changed. (This type of situation doesn’t need the sophistication of the new tagging system, just the ability to search for the note later on.)
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The Engagement tab doesn’t actually show engagement. I can’t see what links were clicked, what were the links, how often did the contact interact with the e-mail. Insert a summary that includes numbers or graphs showing engagement. (The old “Email History” gave a bigger overall view.) The search feature is no longer robust. Bring back the Advance Search feature. I can’t search for what’s in my custom fields. I can’t search for information jotted in the Notes section. Bring back those search abilities. The best new feature is being able to create a list of contacts who didn’t open my e-mail.
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