We would like to create a segment of contacts that do not have the first or last name fields populated. The segments have a lot of filtering options, but for some odd reason the name fields aren't accessible. Some use cases for this: 1) Send an email to contacts without name fields with an option to update their profile. 2) Separate a campaign to send a different greeting to those without a first name field. I realize we can add some text to use if a merge field is blank, but we can't fall back to another field or change it completely. If the first name field is blank we may want to use a preferred name field or customize the greeting and email 3) Data management. Since our contacts often exist in other systems, a segment of those with blank name fields can be used to pull in information from outside sources.
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