I agree with one suggestion above. I advise my clients to measure all that they do and to learn from the metrics we employ. But Constand Contact does not provide me: 1) Who has never opened my emails 2) who opens all my emails. To learn both of these data points would enable me to drop those who never open and provide me valuable information as to whom I should reach out and engage with ASAP. Is there a current process that enables me to do either of these two things?
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