I was frustrated about the templates, too, and found browsing for a template really difficult. I'm more of a "I'll just look until I find the right one" kind of person, so searching by tags takes almost as long as just scrolling through. I wish that templates were a little more streamlined and easier to edit as a whole. Right now, you pick a template and then edit each individual piece of it to customise it. I'd rather preview a base-design template, and then get a pop-up with a brief slideshow of transformations of that template with different colour palettes and individual company branding. Then instead of going straight to the current editor page where I have to edit each individual piece, I get a page that suggests a branding customisation (for example, a pre-made colour palette featuring the company logo and colours from that logo), maybe a chance to make company logo header that gets automatically added to any template I open, and a way to change the layout of the template as a whole (I like the colour scheme, I like the header and footer options, but I want to switch from newsletter style text blocks to a set of three images with text underneath each image) in one click. That way instead of having a limited number of Christmas-themed templates (which means almost every email looks EXACTLY THE SAME), we could add a variety of Christmas palettes and images that are automatically formatted to that template so that each company's Christmas emails look a little different and can still feature company branding.
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