It's great to see the demand for streaming video within emails and the positive votes for this across this discussion. Over the last decade much has been written on the subject and the level of quality knowledge on the subject is sparse, for example the comment that embedding video within your email will impact your delivery rate as the ISP's block it is nonsense. Across the last 24 months the email landscape has changed in some significant ways which now makes video email a reality. We can now embed streaming video within email, which plays automatically at the moment of opening. It is now possible to reach circa 95% of your recipients with the video embedded, the tricky 5% are Outlook desktop users, these users can experience the video if they view the email on outlook on their mobile device. Their are no issues with ISP's blacking these video emails. The upside of embedding the video within the email are significant, most particularly when combined with a strong call to action. In A/B split tests vs the still image version of email the video version delivers on average 4x uplift in CTR. As a cool second benefit we have found that respondents from the streaming video version of the email stick around on site up to 10x longer thanks those arriving via the still image creative approach. The video clip embedded within the email should be a maximum duration of 10 seconds, as content longer than this will impact the quality of the stream. We have a short video tutorial on how you can embed video within constant contact emails here: You can also send yourself a sample video email here: Yep, I'm passionate about video email and keen to educate the email marketing community on what is now possible in this area, with over 80% of our time on line now spent consuming video, email needs to get on board with the consumers content of choice - video. David Bradbury www.playable.video
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