Be A Marketer

As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2024 Webby Award Honoree Be a Marketer podcast, new episodes every Thursday!

#63 - Segmentation for Nonprofits with Stephanie Campbell

KiDsGyM USA focuses on gymnastics, but kids take away so much more than how to tumble. Even if students don’t go on to compete in gymnastics, it teaches them the fundamentals of any sport, and they gain confidence and self-esteem along the way.

#62 - Ask Dave: Ask Dave Edition

This episode is a little different! Kelsi Carter, the team’s brand production coordinator, puts our very own Dave Charest, director of small business success at Constant Contact, in the hot seat for a change! Tune in to hear Dave share his unique journey, from his experiences with theater (and a short-lived but not forgotten time as a bass player) to marketing and his passion for helping small businesses succeed.

#61 - Putting People First with Rich Cruz

How can you amplify your marketing plan? Start by looking at what’s worked in the past. Rich Cruz consults for e-commerce business Luck Shop, the largest and most comprehensive Mojo store in the Midwest. When he first worked with Luck Shop, he was maximizing their SEO through their website. Then, his focus was good customer data.

#60 - Automating and Working With the Seasons With Mark Chinsky

Marketing is the machine that never stops running, even for a seasonal business. Mark Chinsky, co-owner of Enjou Chocolat in Morristown, New Jersey, experiences drastic seasonal fluctuations that revolve around holidays. During the quieter seasons, Mark focuses on making technology work for him. His prior experience in the direct mail industry showed him the value of marketing — and when to do it.

#59 - Ask Dave: How do nonprofits benefit from SMS marketing?

Are you part of a nonprofit and want to use SMS but aren’t sure how or even if it would be beneficial for your organization? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it.

Get your questions answered on an upcoming episode.

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