Designing for Impact: Email Template Structures for Real Estate

[Sophie_S]

Real Estate professionals face the challenge of striking a balance between being professional and personal. Email readers spend 3 seconds determining if they will read an email once they have opened it. That’s a short amount of time to highlight not only your expertise and trustworthiness, but also your passion and personality.

With consistent branding a clear focus for each email, you can convey all the important aspects that make you and your listings stand out.

Keep it short to ensure your content is read and allow people a chance to take action to read more details elsewhere. If you need help putting your thoughts together, try our new AI content generator to help create flow.

When highlighting your listings, let the images do most of the talking. High-quality images that show off your listing’s features entice potential buyers to find out more.

Blogs are a great place for longer content and can improve your SEO for your website. Encouraging people to learn more from a post or video on your social media can also help grow your audience on those platforms. You can even create posts from images, gifs, and videos through our Vimeo Integration to post directly from Constant Contact.

If you need help identifying your brand, try using our BrandKit to find your logos and brand colors straight from your website. If you need help defining your brand or creating a logo, Our One-Time Professional Design Services can help work with you to create something that will bring your brand to life.

Are you new to branding and need help designing you emails? We have a wonderful team that can help you. Just visit our Professional Services page to explore our services and see how we can increase your exposure and help you reach more people.

Start crafting your compelling emails, and watch your business soar!

Download the guide below ⬇️