Thanks for sharing @user73896.
I reviewed your email campaign Stay Ahead in the Legal Field and while I’m not a legal expert, I’m happy to offer my insights!
Your branding, logo, and text exude a fantastic and professional appearance. The concise and direct content is sure to be appreciated by those reading the email on their mobile devices. You could look into the following to increase your open/click rates/
The subject line is your first opportunity to engage recipients. To increase open rates:
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Aim for subject lines under 60 characters to ensure full visibility on most devices.
- Including the recipient's name or referencing their specific interests can make the email feel more personalized.
- For more information
Customizing content for different groups within your audience can greatly increase their involvement.
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Customize content for different legal specialties.
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Offer distinct insights for seasoned attorneys versus recent graduates.
Optimize Send Times
Timing can influence whether an email is opened or ignored:
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Mid-Week Sends: Tuesdays and Thursdays often yield higher engagement.
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Time of Day: Aim for mid-morning sends, around 10 AM, when professionals are likely checking their inboxes.
However, it's essential to analyze your audience's behavior to determine the optimal send times.
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