Feedback on Our Monthly Newsletter

[TomA775]

Hi, once a month we send out a themed newsletter. We've been using this template for a while now, so I'd like a fresh pair of eyes to let us know of any technical, aesthetic, or copy related issues that can be refined. 

Our target audience are people who manage the furnishings for office buildings, health, and education spaces. 

The letter: https://myemail-api.constantcontact.com/Hidden-Power.html?soid=1113152045577&aid=YVZn5i3JjmU 

[DavidFischerSolutionsForGrowth]

The content of your newsletter is great. There are some ways to boost the look of your template however.

• Besides for the logo, consider adding that you are a Steelcase Authorized Dealer, your Phone number, and Contact Us button linked to your contact page.
• Keep the name “Forward Thinking” but consider deleting the date or the word “newsletter,” your audience knows what it is.
• Link the logo to your website in your header.
• Put title of the article above image so there is some understanding of what the photo is.
• Change the colors of the buttons to the purple in your branding to allow for contrast and interest.
• Increase the size of the body copy font a point or two
• For second block - either make the image full size like the first or include it in within the copy of the Project spotlight. “What do you think?” does not seem to make much sense, since in this case, you’re not asking for an opinion, rather highlighting a project. Perhaps replace “What do you think” with Project Spotlight” and then title the article with “Nicolet High School Pilot Program” increasing the font size.
• For consistency, make the section titles (What do you think and What’s Your Opinion) the same size, same look and same font.
• In blocks below, crop the top photos to the same length so the articles start at the same place.
• Include a navigation bar at the bottom of your email.

Create a signature block at the end of your template. Within that include:

• That you are a certified WBE (perhaps include a WBE - Women Owned logo if you have one)
• Your story – it’s already there but increase the font size.
• Perhaps a photo and name of the CEO/Owner and link to her “Fun Facts.”
• Keep the social media icons

Want more ideas? Take a look at these videos we prepared on how to design an email. https://youtu.be/ElF-Do_Hp_E?si=IM7zr2NVfBLbH2uL and https://youtu.be/ORIuhnqd2sA?si=E05vjqt6P8lRtNdb.

I hope this has been helpful. Let me know if you have any further questions.

[TomA775]

Thank you for all those great tips! Love the idea of including that we're WBE-certified. 

[ACTIVATE]

@TomA775 David's tips were spot on, and I highly recommend finding more ways to work in photos that include people. Something clicks in the consumer's head when they see people enjoying products. You do have some of this but I would step it up big time. Photos of happy people in full width...