Feedback on email campaign

[user852600]

Thank you for the webinar! Our company is an overnight summer camp. We are trying to keep alumni and counselors engaged to prime as future camp parents.

Here is our most recent newsletter.  

Thanks!

Blue Sparks - Winter 2025

Liz

[William_A]

Hi @user852600 ,

Thank you for sharing your campaign with us. Here's some areas I enjoyed about the email:

• Length - the email's length seems just right for an informative newsletter, without becoming full on newspapers' worth of articles and info-dumping. The email doesn't get cut off when I view it in Gmail, so it's at a good length as it is. 
  
  
• Poll Button - including a button as one of your calls-to-action (Family Camp Interest Poll) helps to highlight its importance, and further nudge your audience into participating.

Some areas I think could be improved upon are:

• Background / Title Coloration - while I do like the coloring of the email, in dark mode some areas can be hard to read after color conversion, such as the "Owl Adventure Program," which turns into lavender font against the frosty blue background. 
  
  
• Dividers - since you're already denoting different articles by color, I think the thin black lines for the dividers could be removed. This way your email is a bit shorter, and also more uniform in its overall design.
  
  
• Social Icons - at the bottom, your social icons appear to be aligned and centered based on the text block above. Since you already have text links in the above text area, I think the icons can be removed. Otherwise, you can instead remove the text, then move the icons to a separate row, so they're centered across the whole spread, rather than just the text portion of that bottom area.
  
  
• Text Formatting Consistency - there's a couple areas I think could definitely be improved upon in text formatting - link color consistency and the use of underlining to emphasize text. As far as coloration goes, this would be a straightforward improvement. In "Newest Blog Posts: Camp and College" your links have a blue-jeans color that matches the article title, and I think works well with the rest of the email design. However in "Youth Ambassador Leadership Club" the links are the default neon blue color. In "Alpengirl: An Outdoor Adventure that Share Our Values" and "Alumni Spotlight," the links are unbolded and could be easily mistaken for other bits of text used to emphasize. For consistency, I'd recommend using either Bold or Italics to denote bits of text you want to emphasize, and leave underlining to just links. 
  
  
• Picture Alignment Consistency - a smaller, more nitpicky imrpovement would be consistency with your article's images. They don't seem to be consistent between whether they're text-wrapped left or right between sections. I would suggest having them either alternate between each subsequent section, or having them all aligned to one side or the other.

Thanks again for sharing. Please let me know if you have any questions regarding my suggestions. Have a good day!