Hello @user943184 ,
Thanks for sharing your campaign with us! I'll address the more support-oriented question later on, but let's first go over the campaign itself. For me, these are the highlights:
- Short, sweet, and too the point - self-explanatory, your email doesn't overstay its welcome and gets the pertinent introductory information across.
- Offloading content into the PDF - this helps avoid your emails becoming too long and feel like infodumping.
- Linking the conference logo - a simple element, but often overlooked, especially if it's for something external to the org sending out an email.
As for what could be improved:
- Conference logo location - I'd move the Rewired logo to either be between the main paragraph and the bulleted list section, or just after the bulleted list.
- Header logo - I'd recommend turning off padding for your header image, and stretching it out the full width of the email, if its resolution gets up to the email's width.
- Link the guide image - While you do already have the guide linked in the button above it, I would also recommend linking to the guide via that first page image, or remove the image entirely.
Thanks again for sharing. Please let me know if you have any questions regarding my suggestions.
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As for the bot clicks, if these contacts' networks / security programs are using bots to scan for malware, or they're distribution lists / auto-forwarding to larger groups of people, then the numbers are going to be skewed. To be frank, without a significant change on the contacts' end (via their IT) the reporting info for these contacts simply won't be viable ever. If you're wanting to keep them separate for the sake for your reporting, then I'd advise isolating these contacts to a new list meant for contacts that auto-forward or use bot security checks, and send separate email copies to that list. That way your main emails to your direct, human contacts will have more accurate reporting.
If you'd like the step-by-step process of what I'm describing:
- Identify the contacts that are causing these bloated open and click statistics. Consider tagging them for quick referral when you identify them, as this can quicken the list creation.
- Create a new list, call it something obvious like "Suspected Bot / Auto-Forward Contacts," then add the suspected contacts to that list. If you need to be particularly granular with the list memberships, then I'd advise instead making "suspected..." copies of each of your lists, and applying these suspected contacts to the applicable copied lists.
- Consider making a note in the suspect contacts of what lists they were previously on, or use the tags mentioned earlier, in case you decide later you don't like this setup and want to put the suspect contacts back into the main lists.
- Once the suspect contacts are on the suspect list(s), remove them from the normal list(s) they're on.
- From here on, you'll need to send two versions of the emails you'd normally be sending to these lists - one for the seemingly normal contacts, and a copy that you send to the suspect lists.
Beyond that, there's not much else you can do from your end. Our devs are constantly trying to identify the various programs that utilize this functionality, so they can set our system to ignore the behavior and triggers from these particular programs. If, after setting up these split lists, the click rates continue to be inflated or worsen, then it may be worth calling in. That way our general support or higher level technical team can see if there's any further info that can be gleamed from the content of the emails with you live on the phone, or to see if the domains of the contacts that are seeming to bot-click them show any other particular consistencies we can track.
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William A
Community & Social Media Support
