Thanks for sharing @WVMCC! I love that the museum has so much going on. The Nick's Bricks program looks fantastic!
Overall thoughts:
A 58% average open rate is excellent! The industry average is closer to 30%, so you're clearly doing a lot right with your subject lines or list health. The drop to 50% on the main e-newsletter could be tied to length, content focus, or frequency. That’s still solid, but it’s worth investigating.
📬 Subject Line: “Are you ready to SPRING into these events?” Fantastic, energetic tone and seasonally relevant.
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Suggestions:
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Consider adding urgency or a benefit: e.g., “Don’t Miss These Spring Events Coming Soon!”
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Design and Layout:
You have a strong and colorful layout with consistent branding. You could try adding more white space between sections to improve your visual hierarchy and highlight new sections. Of course this will increase the length of the email further, so there is a trade off.
Length:
I think the biggest issue is length. As you mentioned there is a lot happening at the museum. You could try using "Read More" buttons and links to your website or event pages instead of full descriptions in the email body. This could make the emails shorte and allow users to scan for content more easier, especially with most people reading emails on mobile devices nowadays.
Hope this helps!
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