Hi @GailP31! Thanks for sharing—let’s dive in!
The first thing I noticed is that the email doesn’t have a clear call to action. Right now, it feels like it's just meant to be read, but what do you want your audience to take away from it? A clear purpose will help you craft an email that leaves a lasting impression.
If your goal is to encourage recipients to click on the catalog, consider making the embedded catalog smaller and adding a short, compelling message to create a sense of need and curiosity around it.
Have you thought about experimenting with a different background color? Using one of your brand colors could allow you to keep your text in a single color while making it stand out more. Visual appeal is key in emails, so rather than listing the four trends in paragraph form, you might consider turning them into a visually striking chart or bold graphic to grab attention.
Lastly, take a look at your header: "Four consumer trends will guide promo buying decisions in 2025." You have the opportunity to make it more personal and engaging for the reader. A small tweak, like "Four consumer trends that will guide your buying decisions in 2025," can make it feel more relevant and direct.
Hope this helps! Let me know if you’d like any other feedback!
