5 Delivery Tips to Help Santa Get Down the Inbox Chimney

[Nick_S]

As the winter holidays approach, ensuring your emails reach the inbox is as crucial as Santa finding his way down the chimney.

Here are some festive tips to help your emails land safely in your recipients' inboxes:

Check Your List Twice with Confirm Opt-In: Just like Santa checks his list twice, ensure your email list is filled with subscribers who truly want to hear from you. Implement a confirm opt-in process to confirm their interest, reducing the risk of being marked as spam.

Don’t Forget to Tag Your Gifts, Authenticate Your Emails: Use email authentication protocols such as SPF, DKIM, and DMARC to verify your emails' legitimacy. This is akin to Santa's signature on gifts (definitely not your parents’), ensuring your emails are trusted and less likely to be flagged as spam.

Segment Your List Like the Naughty and Nice list: Regularly clean and segment your email list to target specific groups with relevant content. This reduces bounce rates and increases engagement, much like Santa's careful sorting of gifts.

Drop Down the Chimney at the Right Time: Avoid sending large volumes of emails at once, which can trigger spam filters. Instead, send emails at regular intervals and consider the best times for your audience to receive them.

Test Your Emails, to Sleigh the Inbox: Make sure to preview and test your emails for spam triggers and design issues before sending them out. This helps identify and fix potential problems that could affect deliverability.

These tips aren’t exhaustive (though I’m sure Santa is exhausted after delivering gifts all in one night), but they are a great starting point for reviewing your delivery practices and making the most of your marketing efforts during a hectic holiday season.