Say goodbye to manual messaging! Experience the full potential of automation with a 30-day free trial of the Automation Path Builder. Streamline your business, save time, and watch conversions soar!
In today's digital world, staying connected with your audience is essential. How is it possible to manage multiple touchpoints and ensure timely, relevant communications?
Constant Contact's Automation Path Builder (APB) streamlines your marketing, enhances customer engagement, and automates key communications, letting you focus on other business needs while maintaining a consistent and personalized connection.
What is the Automation Path Builder?
The Automation Path Builder helps you create automated marketing workflows with emails and SMS messages triggered by specific actions or dates.
What are some key features of APB?
- Curated customer journeys: Create engaging journeys based on customer actions and interests, such as a series of emails for new subscribers, follow-ups for event attendees, or reminders for abandoned carts.
- Flexibility and customization: Start with a template or create your own and customize paths by adding emails, SMS messages, time delays, and conditional splits. Automate additional tasks such as updating contact fields or adding and removing tags.
- Integrate with ecommerce platforms: Connect your ecommerce platform to send automated messages based on shopping actions. Supported platforms include Shopify, Squarespace, Wix, and WooCommerce.
What are some ways to use APB?
- Welcome new subscribers: Send automated emails or SMS messages to introduce new subscribers to your brand and offer exclusive content or promotions.
- Send birthday and anniversary greetings: Personalize marketing with birthday and anniversary messages, including special offers or discounts.
- Abandoned cart reminders: Re-engage customers who left items in their cart with automated reminders, increasing conversion rates and sales.
- SMS marketing opt-ins: Invite email contacts to opt into SMS marketing, expanding your reach and engagement.
- Contact management: Update fields based on contact behavior or add or remove tags to optimize contact segments.
I am new to automation, where do I even start?
Constant Contact offers many support channels, including dedicated marketing services, and resources like the Knowledge Base, or helpful tips right here in the Community, to help you navigate and maximize use of the Automation Path Builder.
Callout: Putting the final touches on your APB and not sure if it’s to your liking? Visit the Campaign Feedback board and share your work to get targeted, actionable advice from product experts and other Constant Contact users.
Adding automation to your marketing efforts will be a game-changer for your business. By automating key communications and creating personalized journeys, you can save time, boost efficiency, and drive more conversions. Start building your automated marketing paths today and see the difference it can make for your business!
Get started today!
