Hit the Ground Running with Automation Templates

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See what automation can do for your business with a 30-Day Free Trial of the Automation Path Builder.

Communication with your subscribed audience is not one-size-fits-all. Different segments of your audience have different interests, priorities, and needs. Additionally, how you communicate with new subscribers is different from how you might speak with a more established audience. 

When is the right time to establish contact with a new subscriber? How long should you wait before you contact them again? What if it’s their birthday!? It might seem like juggling all of these possible paths (you see where I’m going) could be overwhelming, but the Automation Path Builder (APB) takes the guessing and work out of the guesswork.

APB is a powerful tool designed to help users save time and engage with their customers through a predetermined series of messages. While you may have the ability to design your own custom path (check to see what plan you’re currently on), if you’re strapped for time then choosing a template is for you.

What is an automation template?

Templates for the Automation Path Builder were designed by the Constant Contact team with careful consideration for what triggers are most relevant to a specific automated campaign, how many emails or SMS messages you would need, and the optimal timeline between sends. Simply put, they act as the framework you can build content around.

What are the benefits of using a template?

• You’ll save time: Templates allow you to set up automated marketing journeys quickly, saving you valuable time.
• Boost engagement: Templates are designed to ensure your messages are timely and relevant, which can lead to higher engagement rates.
• Flexibility: While templates provide a solid foundation, you have the freedom to customize and expand them to better suit your business goals.

What templates are available?

While there are 17 templates overall, we broke them down into four different categories that represent the general intention behind each template.

Recommended	Contact activity	Calendar date	Shopping activity
Welcome Nurture Series Grow your SMS list Added to a specific list	Welcome: Basic and SMS Welcome series: Customer vs. non-customer split	Anniversary: Basic and SMS Birthday: Basic and SMS	Abandoned cart: Basic, Location, SMS, and Value. Request a review Thank-you series Win-back series

Each template starts with a unique trigger and a basic path, which simplifies the setup process. As mentioned before, after the path is generated you can modify existing steps, include additional send actions, set different time delays, and more.

Recommended: Tips for creating and sending a series of emails in the Automation Path Builder

My path is laid before me, now what?

It’s time to add content! Of course, we wouldn’t leave you hangin’ there, either. Leverage our AI-powered Content Generator to write email and SMS content for you. Before you know it, you’ll have fully fleshed out, completely automated campaigns doing the heavy lifting while you can attend to other matters.

Choose a template today!