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We talk a lot about email engagement and open rates, but your deliverability is important too! Before your email can be opened and have links clicked, it needs to make it into your contacts’ inboxes. Deliverability measures how likely your emails are to land in an inbox instead of being marked as spam or flat-out blocked by your contacts’ Internet Service Provider (ISP).
Google and Yahoo are making email authentication changes starting February 1st, 2024. Visit our success hub to get all the information and resources you need to succeed.