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We talk a lot about email engagement and open rates, but your deliverability is important too! Before your email can be opened and have links clicked, it needs to make it into your contacts’ inboxes. Deliverability measures how likely your emails are to land in an inbox instead of being marked as spam or flat-out blocked by your contacts’ Internet Service Provider (ISP).
In this guide, we will address some of the common factors that can affect your email’s appearance upon delivery, as well as what you can do on your side to ensure your email is being presented as perfect as possible.
