Community Blog

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Updated July 30th, 2019

 

You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business.

 

We recently hosted a webinar where we discussed segmentation and how you can use this tool, along with others in your Constant Contact account, to be sure you are sending the right message to your contacts. Other highlights included:

  • Basic strategies to segment your email list
  • How to get your subscribers to self-segment
  • How to use existing data & tools to send relevant information

 

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

 

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Want to get more action from your emails?  Try designing your emails to drive action. 

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  • email marketing
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You’ve heard email marketing is a valuable tool to drive awareness, sales, and repeat business.

But how can you be sure email marketing will work for you?

The numbers don’t lie. 66 percent of consumers have made a purchase online as a direct result of an email marketing message. (Source: Direct Marketing Association)

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  • email marketing