You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business.
We recently hosted a webinar where we discussed segmentation and how you can use this tool, along with others in your Constant Contact account, to be sure you are sending the right message to your contacts. Other highlights included:
Basic strategies to segment your email list
How to get your subscribers to self-segment
How to use existing data & tools to send relevant information
In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!
Did you miss the January virtual workshop by our Content and Education team? During the webinar we discussed how to keep your email marketing organized and consistent, as well as providing some worksheets to help. Take a look today!