Your first email is out the door! Congratulations! I wish I could say this was it, but marketing never sleeps! No no, now that your email is in the wild you’ll want to give your audience time to engage with it and review the reporting metrics to help adjust your goals for the next campaign.
First, it’s good to get a general overview of email reporting. For example, what is actually tracked after an email is sent? What do these graphs and numbers mean? What the heck is a bounce?
If you’re part of an organization and need to share your reporting with others, you can export a campaign as a CSV file or a range of campaigns if you want to share trends over time.
Sometimes, you might want to consider resending an email to those who didn’t open it the first time and compare the performance with the original email.
Once you know what to look for and how to navigate it, it’s time to interpret what the email reporting actually means for your marketing agenda!
