Your first email is out the door! Congratulations! I wish I could say this was it, but marketing never sleeps! No, now that your email is in the wild you’ll want to give your audience time to engage with it and review the reporting metrics to help adjust your goals for the next campaign.
First, it’s good to get a general overview of email reporting. For example, what is actually tracked after an email is sent? What do these graphs and numbers mean? What the heck is a bounce?
If you’re part of an organization and need to share your reporting with others, you can export a campaign as a CSV file or a range of campaigns if you want to share trends over time.
Sometimes, you might want to consider resending an email to those who didn’t open it the first time and compare the performance with the original email.
Once you know what to look for and how to navigate it, it’s time to interpret what the email reporting actually means for your marketing agenda!
How are you feeling? Creating a whole marketing campaign from scratch is no walk in the park. You should feel proud and pat yourself on the back for everything you've accomplished. After a much deserved break, we hope you feel confident and ready to work on your next campaign. Plus, email pairs well with a fine wine, but also other highly active and engaging channels, such as event marketing, social media marketing, and SMS marketing. Check out our Broaden Your Marketing Mix resources to go beyond email!
