You’ve got your contacts loaded and maybe you’ve even sent out a few emails already. But if you’re asking yourself “How should my email look to make me stand out as a professional?” you’re not alone.
Best practices for how an email should look are much like that of a website. They’re constantly changing to meet the demands of keeping customers engaged. That’s where we come in!
As a Customer Engagement Specialist with Constant Contact, a few things I always tell customers to focus on are a strong subject line, two to three colors, three or less images, and most importantly: a call to action.
Let’s take a closer look at the anatomy of an engaging email! (TIP: Click on the below image to download a PDF version)
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Support Tips
Social Media
"There's a multitude of ways to engage your audience through us using your social platforms - via ads, social post metrics, email links, and more! " - Will
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Support Tips
Call-To-Action Links
"Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin
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Support Tips
Welcome Your Audience
"Greet new contacts with one or more automated Welcome Emails depending on their interests or your business goals." - Nick
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