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Adjust the 'Industry Average' numbers to reflect Apple Mail Privacy changes

0 Votes

Hi. Now that you've changed the way you're reporting click rates, I've taken another look at your benchmarks and I've noticed that all your benchmarks are wildly different from those of , which are more in line with each other. How come your benchmarks are so different? 

4 Comments
Frankie_P
Moderator
Status changed to: Open Questions

Hi @verite-amherst what benchmarks are you looking for in your campaign reportings that are not currently available?

verite-amherst
Campaign Expert

Hi  @frankie_P, I'm not looking for new information, but it appears that the benchmarks currently posted (https://knowledgebase.constantcontact.com/articles/knowledgebase/5409-average-industry-rates?lang=en...) are not based on the new way you're calculating CTRs. Shouldn't these be updated so they sync up with the calculation used for reporting?

Caitlin_M
Administrator
Status changed to: Acknowledged

We're updating the status of this idea to more accurately reflect its current status with our engineering team and also made slight changes to the subject line in order for it to be more easily found. We don't have an update to share at this time and can't guarantee a commitment to deliver on this feature request but it should indicate some awareness that we have heard your feedback and could be taken under consideration for a future release.

Caitlin_M
Administrator
Status changed to: Not Currently Planned

Thank you for the idea. The request to update our industry metrics is not on our roadmap

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