Episode #20 - Be a Marketer Available Now
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How do you compete with giants? Ed Bernstein, President of 25Score, a loyalty program local to Santa Clarita and Antelope Valley in California, has some ideas.
When some of your biggest competitors are Groupon and LivingSocial, it’s important to hone in on what your program does best, be efficient in your processes, and build a reputation that rallies your community around you.
Despite the aforementioned competitors and a pandemic that saw many of his vendors closed temporarily, Ed’s managed to keep his business up-and-running.
Tune in this week to hear how Ed’s approach to solving problems with abundant thinking helps him compete with the big names by bringing his clients as much value as possible.
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- Dave Charest
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