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With the holidays accounting for such a large portion of your sales, it’s important to be prepared to capture your customer’s attention and those crucial year-end sales. However, there are a lot of holiday promotions out there and it can be difficult to get your customer’s attention.

When it comes to email marketing and ecommerce, winning means getting the right messages and products in front of the right people, at the right times. But that means digging deeper into your data and going beyond promo blasts sent to your entire contact list. It also means striking the right balance between sending too much and sending too little.

How do busy ecommerce sellers get it done and start adding more to their bottom line?