Taking your email marketing efforts to the next level comes down to using the best practices and tools that work for your audience. In this webinar, learn where to best spend your time and resources to improve your results.

You’ll learn how to:

• Understand your audience & what they respond to
• Test your efforts to find out what works & what doesn’t
• Set up key features & strategies to drive results

Ready to up your video marketing game and capture the attention of your audience?

In this free one-hour webinar, you’ll learn how you can create and incorporate videos into your marketing efforts to drive engagement and conversion like never before.

• Understand why your business needs video in your marketing mix
• See real examples and results from campaigns that leveraged video
• Learn tips for producing great videos
• Start creating engaging videos - no video experience or big budget required

As a small business or nonprofit, you thrive on bringing in sales or donations from new and existing customers or supporters. With email automation, you can do more and save time by communicating timely, relevant information to your subscribers based on their interests and actions.

In the inbox, you have just a few milliseconds to capture someone’s attention and convince them to open your email.

Beyond the relationships you’ve been building with your contacts, subject lines determine whether someone reads your email or moves it to the trash.

In this free one-hour webinar, we’ll provide tips and examples to get you writing subject lines that capture subscriber attention and answer questions asked during the webinar. You’ll learn:

• Tips for writing a great subject line
• Ideas for getting creative
• Data-driven subject lines that work

The holidays are upon us and it’s time to get in front of holiday shoppers to end the year on a high note. If you’re still not sure what to do for your holiday marketing or need help crafting the right message, let our marketing experts help you! We covered many different topics, including managing and creating effective holiday emails, engaging on social media, and more.

The holiday season is fast approaching! When it comes to social media and the holidays, you may be wondering what you can do to increase engagement and create a lasting impression that helps your business year-round.

After all, you don’t want to waste time and resources not getting results.

When it comes to email marketing and ecommerce, winning means getting the right messages and products in front of the right people, at the right times. But that means digging deeper into your data and going beyond promo blasts sent to your entire contact list. It also means striking the right balance between sending too much and sending too little.

How do busy ecommerce sellers get it done and start adding more to their bottom line?

For many, the thought of setting up your first Facebook ad can feel intimidating, especially since you don’t want to waste money as you try to find customers, drive business, and grow your contact list. 

So how do you even start creating ads? 

In this free one-hour webinar, we’ll walk you through the process of building your first two Facebook ads. We’ll touch briefly on the types of ads you can create and how to more easily create your ads with Constant Contact tools.

More specifically, you’ll learn:

• The different types of Facebook ads
• How to set up and connect the needed accounts
• How to set up and run different types of ads in Constant Contact

In this post, you can watch the webinar in its entirety. Interested in our free, future webinars? Sign up here to stay informed!

You likely already know how important it is to focus on your existing customers to increase your profits. And even as you work hard to nurture your ideal customers there are others that are leaving your business. But what if you could decrease those leaving and increase the value they bring to your business?

It starts with understanding why customers leave in the first place and how the right communications strategy allows you to keep them longer.