Master email marketing fundamentals and transform your business. Join the Ready, Set, Send Challenge!

AB Testing

DavidR5553
Rookie
0 Votes

Should AB testing be used on two platforms ie Constant Contact and Zoho?

1 REPLY 1
William_A
Administrator
0 Votes

Hello @DavidR5553 ,

 

I'm not sure I understand the question, are you sending the exact same email through us and your CRM with AB testing turned on? If you're sending to the exact same group of contacts across multiple emailing platforms, you may end up inadvertently spamming your contacts. 

 

If you are going to be performing AB tests on two separate platforms, make sure either the content of the emails or the recipients themselves are wholly different between the two platforms.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
SEP 19
Achieve Your Goals with Multi-Channel Marketing Campaigns
2PM - 3PM EST