As a small business, which digital marketing strategies work best?

[Abigail_S]

As small business owners, you are the greatest contenders to play around with different digital marketing strategies and see which ones work best for you! This way, you can learn new strategies to reach new customers, build your brand, create customer loyalty, and ultimately increase your conversion rates. 

Here are some helpful strategist to get the ball rolling on all things digital marketing: 

• Search engine optimization (SEO) This helps drive traffic to your website and allows search engines to rank your website higher in search results like Google.
• Social media marketing: This can help your businesses reach new audiences quickly, open direct communication with customers, and allow you to get creative!
• Email marketing: This is Constant Contact’s holy grail, but emails help build brand loyalty once you've established your audience.
• Automation tools: These tools can boost productivity and conversion rates for tasks like email marketing, social media management, and content publishing. This also allows you to get some time back as you can schedule ahead of time and leaves you with more hours in a day!

If you're new to the small business world, check out our onboarding hub to learn some helpful tips and tricks to get you off and running.